GucciFest gave the opportunity to 15 young designers (Ahluwalia, Shanel Campbell, Stefan Cooke, Cormio, Charles De Vilmorin, JordanLuca, Mowalola, Yueqi Qi, Rave Review, Gui Rosa, Rui, Bianca Saunders, Collina Strada, Boramy Viguier, and Gareth Wrighton) to debut their collections through the film.
Nigeria-born Mowalola Ogunlesi showed an animated film inspired by the worlds of gaming and simulated fight matches that questions reality.