In the heart of Tokyo, on the Omotesando avenue, a new Dior perfume and beauty boutique has just opened its doors. © Christian Dior Parfums
Conceived as a realistically life-size backstage area, this site offers the House’s legendary fragrances alongside its makeup and skincare ranges in their entirety. From Miss Dior to J’adore, from Capture Totale to Prestige via the 5 Couleurs palette and Rouge Dior, all the House’s beauty icons are now available in this pure-look location mixing mirrors and lacquer, metal and wood. To mark the occasion, Peter Philips, Creative and Image Director of Dior Makeup, has designed the Omotesando collection available in limited edition in Japan only and introduced at the store’s inauguration. The 5 Couleurs Omotesando palette first. Five shades created in a tender and pink-infused spectrum in which dark brown provides a subtle contrast to this chromatic range. The Fleurs de Vents blush next. Inspired by springtime lightness, with each use this pastel, tender, gentle and refreshing blush reveals the precious flowers etched on its powder in imitation of delicate Japanese calligraphies. And, lastly, it’s the turn of the Rouge Dior Omotesando. Peter Philips came up with two coordinated shades, an elegant bois de rose and a luminous, subtly iridescent pink to sublimate the face of any woman. In colors and nuances, the Omotesando collection tells of the passionate history that has linked Dior and Japan since the start. via