Built upon the foundation of its Built To Resist ethos, Eastpak proudly introduces its 2024 brand campaign featuring cosplay, an invitation to break free from the ordinary and embrace the true you or whatever version you want to be. Celebrating the new campaign launch, the brand hosted a Eastpak Cosplay Convention in Madrid.
EASTPAk – BUILT TO RESIST 2024
![EASTPAk – BUILT TO RESIST 2024](https://www.newyorktokyo.nyc/nyt/wp-content/uploads/2024/05/Eastpak_builttoreistcampaign.jpg)