KA WA KEY – FW21
KA WA KEY FW21 COLLECTION – THROUGH THE LOOKING GLASS
>> NYFW
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Lookbook:
>> FW TOKYO
Official Rakuten Fashion Week TOKYO page
Editorial Images:
Production Credits:
Photographer: Jarno Leppanen
Hair: Maria Kovacs
Hair Assistant: Chris Harris-Gibbs
MUA: Michelle Strain
MUA Assistant: Alesandra Nieri
Assistant: Bertie Wells
Models: Jack Blanco, Isiah Zion, Taia Tulher
Shoes: Gola
Venue: Lone Design Club and the Howard de Walden Estate
PRESS KIT
For FW21 press release, FW21 movie, designer’s profile, and all others, please check HERE
SALES KIT
For FW21 linesheet, FW21 product photos, and all others, please check HERE
PUBLICITY
For FW21 Publicity Selects, please check HERE
INQUIRY
ABOUT FW21 COLLECTION
Through The Looking Glass, KA WA KEY FW21 collection observes the duality of the imagination and reality inspired by larger than life characters and their dual personalities. Characters like Willy Wonka, Moira Rose, Peter Pan, Mad Hatter just a few to mention.
Through their FW21 collection, KA WA KEY reflects the imaginative worlds they’ve visited and characters they’ve met during the past year, which has been rather different and even scary at times. TV and music have been a HUGE inspiration and has offered an escape from reality, opportunity to meet different personalities who have given us hope and a variety of amazing places to visit. KA WA KEY wants to thank all the creatives and artists who have created content and entertainment to get us through these unexpected times. Without you, the times would have been much darker.
KA WA KEY NYMD & NYFW digital presentation comments on the controversy of the journey of growing up and the pressure which comes along with it. So often we desire the things we don’t have, things we dream about and on the contrary the things we used to have, the things we’ve now lost. This presentation is inspired by the works of Tim Burton and was made by a young filmmaker Cecilia McAloon Wolff and the music is by Robin Appelqvist.
Through The Looking Glass, KA WA KEY FW21 collection is a playful and romantic combination of soft and fluffy knits using mainly RMS mohair and uniquely cut swirl patterns. The collection includes 7 pieces designed in collaboration with Japanese fabric manufacturer TORAY using their sustainable fabrics.
* Notes for FW Tokyo Show
This is KA WA KEY’s first time participation in RAKUTEN Fashion Week Tokyo. FW21 digital presentation is a combination of two videos. First one – designers’ lock-down video project, which has been filmed at their studio in very limited space using only mobile phones – debuted specifically at FW Tokyo, in addition to the 2nd main video. Also new editorial images was unveiled at the FW Tokyo.
ABOUT BRAND
KA WA KEY is a London-based gender-fluid label by design duo KEY CHOW and JARNO LEPPANEN. The designer duo re-imagines traditional textile crafts using sustainable materials to rework everyday casual wear.
KA WA KEY are H&M Design Award Finalist, International Woolmark Prize 2018 semifinalist, Center of Fashion Enterprise Fashion Pioneer Program graduate, Royal College of Art’s Creative Brand accelerator programme graduate and currently part of Sustainable Fashion Accelerator by The Trampery.
Kawakey.com
@kawakey