KA WA KEY – SS22
NYFW FW 22 SHOW
LOOKBOOK
PRESS KIT
For press release, video, designer’s profile, and all others, please check HERE
SALES KIT
For linesheet, product photos, and all others, please check HERE
PUBLICITY
For Publicity Selects, please check HERE
INQUIRY
ABOUT SS22 COLLECTION – BUTTERFLY LOVERS
KA WA KEY SS22 is inspired by ‘Butterfly Lovers’ a Chinese legend of a
tragic love story of Liang Shanbo and Zhu Yingtai. The lovers’ spirits merge in
the form of a pair of butterflies who fly away together never to be separated
again.
The gradient colours, prints and textures are inspired by the fragile and
beautiful wings of butterflies. The knits are made using bespoke and
sustainable space-dyed yarns. Devoré, one of the KA WA KEY’s signature
techniques, have been used to create romantic transparent textures.
“The only way to get rid of a temptation is to yield to it”. This Oscar Wilde
quotation describes well KA WA KEY NYFW digital presentation short film.
This season KA WA KEY collaborated with Finnish SPINNOVA®, creating a
small capsule collection using SPINNOVA® fabrics and yarns. The
sustainable and fully circular SPINNOVA® fibre is made out of wood or waste,
produced without harmful chemicals and with minimal water usage and CO2
emissions. The SPINNOVA® fibre uses 99% less water and produces nearly
65% less CO2 emissions than cotton production.
Another KA WA KEY collaboration is RUNE Fashion Opera, which was
performed at beautiful Round Chapel in London as part of Tête à Tête Opera
Festival. KA WA KEY created a small capsule collection for the Opera.
Otherworldly RUNE Fashion Opera is a cross-disciplinary collaboration
combining fashion, music and dance, music and lyrics are by Alastair White
and it was produced by UU Studios.