“The landscape of America—literal, and psychological—inspires CALVIN KLEIN. A journey through America leads, inevitably, to the edge of the landscape: the beach. At the beach there is this incredible idea of beauty, but also a tension—between land and ocean, a feeling of two worlds meeting, maybe colliding. There’s a sense of the unexpected—and always, a temptation. For me, JAWS perfectly exemplifies these notions.”
—Raf Simons, Chief Creative Officer, CALVIN KLEIN
Two iconic American movies, JAWS (1975) and The Graduate (1967) inspire concept and aesthetic. Both represent transgression, the idea of the predator, a fundamental questioning of authority. A rebellion that is quintessentially American.
https://youtu.be/j_VNw3xJKAU