Swarovski opened its largest flagship store ‘Wonderlab’ in HK Plaza, Shanghai. It includes a silver room equipped with robotic arms known as “The Lab”, a metallic pink “Wonder Room” that leads via a lucent staircase to a futuristic bedroom known as the “Dream Room.”
More Wonderlab stores will open in the coming months in Milan, Paris, London and Lisboa. Swarovski aims to have 230 such stores in its global portfolio by the end of 2022.