Pitti Uomo next edition’s theme, the PITTIWAY, will turn Florence’s Fortezza da Basso into a visual jungle of road signs, arrows, and directions. The result of a combination of creative talents, the PITTIWAY settings and ad campaign represent the moods and ambitions of today: starting over and choosing the best direction. So, what’s your move? Pitti Uomo 103 awaits you from 10 to 13 January 2023.
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