Y-3 Superheroes

Y-3 Autumn/Winter 2014-15 communication campaign visualizes Y-3’s examination of superhero vision for the season with two main characters — the hero and the villain.

http://youtu.be/EgP00C2j7ps

Creative Direction: Lloyd & Co.
Photographer: Cedric Buchet
Styling: Jodie Barnes
Hair and Make-Up Artists: Holli Smith and Adrien Pinault
Models: Adam Butcher and Katya Riabinkina